90. Why wellness feels so intangible and how to fix it

Why does wellness feel so intangible to both wellness leaders and boutique hotel owners? It's a disconnect I see happening more and more as our industry evolves.For wellness leaders, it's frustrating when owners only focus on numbers.For hotel owners, it's challenging to justify investments when the returns feel hard to measure.In today's episode, I'll break down:→ Why this disconnect exists and what it's really costing you→ How to measure wellness's full impact through three key dimensions→ A real case study of a hotel that transformed wellness from intangible to tangible—and tripled their ADRBy the end of this episode, you'll understand how to bridge the gap between wellness's tangible and intangible value, turning your wellness offering into a true asset.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me? I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide