91. A conversation with Patricia Yanez from ESPN.

Henry Gomez and I welcome Patricia Yanez, Associate Director, Brand & Original Content Marketing at ESPN. Patricia came to my attention through our friend Professor Richard L. Gant at NYU, a past guest on #thebriefbros. Patricia gave a talk to Professor Gant’s Event Marketing & Strategies class. Turns out, Patricia is a former student of Professor Gant’s. And she’s a fan of my book on the creative brief. What better reasons to bring her on to discuss her work at ESPN? And the fact that we don’t often speak to marketers who initiate projects that require briefs. Patricia brings a passionate perspective to her work reflected in the best elements of a brief: clarity, inspiration and collaboration.