EPISODE · Jun 30, 2025 · 15 MIN
#91: Ambient Marketing: An Ecosystem for Growth - Agentic AI, AI<>AI Marketing, Social Intelligence & Hyper-Engaged Communities
from Likely Marketing · host Shivendra Lal
What if marketing wasn’t something you saw — but something you felt? In this episode, we explore ambient marketing powered by multimodal, agentic AI and proactive devices. Discover how AI systems that understand your context, preferences, and social environment are changing how businesses reach people — without ads. We dive into agentic AI, AI-to-AI marketing, social intelligence, and how future tech could create hyper-personalized, community-driven experiences. Learn how ambient ecosystems may shift marketing from persuasion to presence.(00:00) Intro(01:01) AI is becoming proactive with the rise of agentic AI(03:25) The exciting, yet puzzling world of AI-to-AI marketing(04:39) still needs a missing piece - social intelligence(05:43) Building the ambient marketing ecosystem(07:44) requires a robust technology stack(08:49) and building hyper-engaged communities.(10:36) Amazing opportunities that could emerge from Ambient Marketing ecosystems(12:26) A curious look into the future…
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#91: Ambient Marketing: An Ecosystem for Growth - Agentic AI, AI<>AI Marketing, Social Intelligence & Hyper-Engaged Communities
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