91: Boost your brand on Instagram, Part 2

What this episode covers

Creating your own hashtag for Instagram is just as important as the content itself. Use multiple hashtags including a brand specific one. For example, one of my clients, Ace Adventures, uses #MyAceAdventure as it has a double meaning. Tie this in with more generic tags like #whitewaterrafting or #travel for example. Hashtags on Instagram, more than most other platforms, are vitally important as this is how users find content.

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