91: Email Marketing 101

Emails, emails, emails - they're all we've got to go on. They are, perhaps, the most well-known form of online communication, used for business, replacing meetings that don’t need to be meetings, and, importantly, marketing.  Emails are a great way of getting your charity’s message out there to different audiences and at low-cost. They are a way of directly communicating with your key audiences, from trustees to donors, beneficiaries to volunteers, and, when done right, can deepen the connection between your charity and the community it serves. But with an estimated 300 billion emails sent and received every day, how can charities make theirs stand out? Our host Ashley Fontaine, Charity Digital’s Marketing Programme Manager, is joined by colleagues James Corcoran (E-Commerce Manager), Grace Monnery (Communications Executive), and Nick Wyatt (Growth Marketing Executive) to discuss the ins and outs of email marketing –  from how to structure your email to getting people to read it.