91: How Facebook Canvas is Defeating the Website

  Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”. HOW DO CREATE YOUR OWN CANVAS ADS? In Facebook’s official announcement, they note that: “The tool is available to advertisers in both Power Editor and the Publishing Tools tab on their Page.” To get access, you can fill in this form. Once the tool becomes available to you, you’ll be able to start building your Canvas through either your Page (under the Publishing Tools menu) or through Power Editor. Facebook has a detailed, step-by-step guide on how to create Canvas ads available in their Help section including details on how to add each Canvas element and build your Canvas experience.   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)   Enjoy the podcast? Give us a rating or a review on iTunes!