91. Justin's: Turning Nut Butter Into a Category With Justin Gold, Justin's

91. You're stuck in a crowded category, fighting giants, wondering how to stand out—and if you don't differentiate, you disappear. In this episode, I sit down with Justin Gold, founder of Justin's, to unpack how he transformed nut butter from a commodity into a disruptive, high-growth subcategory. From selling jars locally to inventing the now-iconic squeeze pack, Justin shares how tenacity, curiosity, and strategic pivots fueled his growth. We discuss overcoming retailer objections, navigating distributors, launching new formats, surviving a multimillion-dollar recall, and ultimately partnering with Hormel—without losing brand identity. You'll learn why progress beats perfection, how to turn every "no" into leverage, and why the triple bottom line—people, planet, profit—is shaping the future of food. Get instant access on the show webpage: RetailSolved.com/session91