91. Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand

from The FMCG Guys · host Dwyer Partners

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great

Episode metadata supplied by the publisher feed · Published Aug 16, 2023

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91. Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand

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