91. Marketing and Hype

After a punishing week that saw the release of a trailer for Batman v Superman: Dawn of Justice, a teaser for the trailer for Batman v Superman: Dawn of Justice, a trailer for Fantastic Four: This Time We'll Get It Right, We Promise and, of course, the Internet-breaking trailer for Star Wars: The Force Awakens, Matt and Ed decided to sit down and talk about the state of movie marketing today. In addition to freaking out a little bit over seeing Han and Chewie on screen again, they discuss the ever decreasing amounts of footage being released as trailers, the ways in which marketing drives the feeding frenzy of click bait criticism (and vice versa) and the ways in which the team behind The Force Awakens both play into and defy these trends.  They also find time to talk about Marvel's Daredevil and the baffling low-budget British musical Walking on Sunshine, because not everything takes place in a galaxy far, far away. Some of it takes place in the cheaper-to-film parts of Italy. Spoiler Warning: From 21:30-22:00, there is a brief discussion of the trailer for Terminator Genisys which reveals an apparently significant plot point which is itself revealed in the trailer, so fair warning if you are trying to avoid that trailer.