$91 Million in Pipeline in 2 Years and a 45% Close Rate Without Sounding "Salesy". Here’s How His Team of 14 Sells.

David Klasser sits down with William Rohleder to break down how his 14-person SDR team helped generate more than $91 million in pipeline with a 45% close rate. Will explains why most cold call scripts fail, why research-based outreach wins, and how his team uses signals, timing, personalization, and strategic follow-up to book more meetings and close more deals. They also dive into SDR coaching, pipeline generation, cold calling, multi-threading accounts, objection handling, and why sounding human matters more than sounding “salesy.” If you want to learn modern outbound sales without the fake scripts and spam tactics, this episode is packed with practical examples and real strategies you can use immediately.