#91: Nick Bennett - The Game Changing-Approach to B2B Events | Event-Led Growth and Brand Evangelists

Events can be a GAME changer for your business 🚀But the last thing we want is another online webinar!We’re all thinking it. If you’re anything like us, some of these event invites get automatically filed away to some dark folder in Gmail to never be read, or deleted immediately!But let’s challenge that and ourselves to do events differently. Because it’s still an amazing channel for B2B marketers. There’s nothing quite like it for quality time with some people you as marketers really need to be talking to!Nick Bennett gives us the lowdown on why the old way of doing events just doesn't cut it anymore and how pivoting towards event-led growth can seriously boost your pipeline and revenue. He's all about the experience, engagement, and data when it comes to nailing those successful events. 🎯We also chat about the cool concept of brand evangelism and when it's the perfect time for a business to bring a brand evangelist on board. Nick shares his wisdom on why quality beats quantity in event engagement and the secret sauce to keeping the conversation buzzing after the event. 🗣️-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------