91: Own It or Lose It: The Hidden Power of Legal Strategy for Creative Entrepreneurs

If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build.Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows you how to make legal strategy a money-making machine. She shares stories of clients who licensed their IP for six figures, mistakes that cost businesses their entire brand identity, and what every founder should know before publishing a course, naming a product, or using AI.Whether you're building your first offer or planning to sell your entire company one day, this episode is packed with insights you’ll wish you had sooner.Takeaways:Why trademarking isn’t optional if you want to grow sustainablyThe #1 mistake most entrepreneurs make with namingHow to create sellable IP (hint: it’s more than your logo)What AI means for copyright—and how to stay protectedWhy Paige built a contract app that may someday replace herLinks & Mentions:Paige’s Law Firm: pagehulselaw.comFree trademark search tool: USPTO TESS → Want to protect your brand before it’s too late? Start by visiting shopcreativelaw.com and running a free trademark search.Support the show