#91 – The Missing Link Between Marketing and Signed Cases with Kerri Coby White

In this episode of Sharp Strategies Sweet Success, I’m joined by Kerri Coby White of Kerri James to discuss one of the most overlooked drivers of law firm growth: intake.We discuss the relationship between marketing and intake, why speed-to-lead remains one of the most important factors in conversion, and how law firms can lose valuable cases due to broken processes, poor follow-up, or inconsistent client experiences. Kerri also shares practical insights on measuring marketing performance, understanding cost per acquisition, evaluating case value, and building systems that connect marketing investments to signed clients.The conversation also explores AI and automation in intake, where technology can help, where it can hurt, and why human connection still matters when potential clients are facing high-stakes legal problems.If you’ve ever wondered why more leads aren’t turning into more cases, or how to maximize the return on your marketing investment without simply spending more money, this episode offers a practical and eye-opening perspective on the role intake plays in law firm success. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe