91. You Make It Happen: How To Grow Your Brand To Over 1 Million Followers (with Jess Hatzis, frank body and Willow & Blake)

As social media channels get more and more saturated, it's so important for the growth of your business that your brand stands out to the right people at the right time. But social media marketing and branding is a big beast to tackle by yourself, which is why we've invited one of Australia's leading entrepreneurs, Jess Hatzis, to share with you her tips on how she and her co-founders have gained a following of over 1 million people across their channels with cult skincare brand frank body and branding agency Willow & Blake. Covering exactly how she gained a cult following by doing things differently to the competition, to how you can better talk to and understand your customers, to the #1 thing that was the biggest learning curve for her but is now the bread and butter of her marketing strategy, this is one episode you don't want to miss if you're ready to take your marketing to the next level in 2022. These are the core keys to building a strong brand and marketing strategy, so take notes, and get ready to apply them to your business.   Timestamps: 1:24 - How Jess Hatzis co-founded frank body and Willow & Blake 2:05 - How the concept of talking 'to customers' instead of 'at customers' put frank body in the forefront of the beauty industry 3:55 - How frank body used social media to promote consumer relatability, and how this helped the brand appeal to more customers 6:16 - The foundations of powerful branding 8:48 - Working reactively vs working pro-actively 10:17 - The heartbeat of every branding, and its importance in business growth 10:50 -The dynamic change setting KPIs can contribute to business growth and self-development as entrepreneurs