#918 How Paint Became India’s Next Big Manufacturing Story | Govindraj Ethiraj | The Core Report

How Paint Became India’s Next Big Manufacturing Story explores why India’s paint industry has moved from the background of business news to the centre of a new manufacturing race.In this episode of The Core Report Weekend Edition, Govindraj Ethiraj speaks with Sharad Malhotra, Managing Director of Nippon Paint India, on how paint became one of India’s most interesting industrial growth stories. For decades, the sector was seen mainly as a decorative paints business. Now, it is drawing attention from large business houses, private capital, infrastructure players and global manufacturers.India’s paint market is estimated at around ₹80,000 crore, but paint consumption per person is still far below developed markets. That gap is creating opportunity across decorative paints, industrial coatings, automotive paints, wood coatings, railways, infrastructure and specialised high-performance products.Sharad Malhotra explains what is changing inside the industry. Why are companies building more factories? Why does India need localised paint technology for heat, rain and extreme weather? And why has competition in the Indian paint market become so intense?This conversation looks at paint not just as a consumer product, but as a lens into Indian manufacturing, construction, infrastructure, chemical value chains, business strategy and India’s next decade of economic expansion.Watch this episode for a sharp, grounded conversation on how a familiar product became a serious manufacturing opportunity.Subscribe to The Core Report for conversations on business, economy, markets, policy and the companies shaping India’s future.How Paint Became India’s Next Big Manufacturing Story shows why India’s paint industry is now central to manufacturing, infrastructure, construction, industrial coatings, chemical value chains and business strategy. Watch Govindraj Ethiraj on The Core Report for sharp insight into India’s economic future.#IndianEconomy #Manufacturing #PaintIndustry #BusinessNews #TheCoreReport #TheCore