92 Building a Personal Brand

We’ve been thinking a lot lately about the value of building a personal brand, even though this is a concept that makes the two of us a bit uncomfortable. We’ve both been known to “hide” behind our corporate brand because we’re part of a larger team, but are we doing this at the expense of our future success? There’s a feeling that many women share, that we need to have a doctorate (or more!) in a subject in order to speak publicly about it. But the truth we're realizing is, that in business, we each just need to show up fully as our imperfect selves. Some great examples of personal brands we follow: Patricia Russo, Danielle LaPorte, Carmenspagnola, Elena Brower, Lisa Lister, Brené Brown. Joy: How to Make Shrubs, Girl Meets Dirt Hustle: 2 Years From Now, If You Don’t Have A Personal Brand, Nobody Is Going To Work With You