92: Building an Effective Video Strategy in 2026

Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video marketing looks like in 2026.A few months ago, we spoke with Sam Balter from Wistia about how AI is changing video production. Now we're zooming out to look at the state of video marketing as a whole.On this episode, host Jenn Mancusi sits down with Taylor Corrado, Senior Director of Brand Marketing at Wistia, to walk through Wistia's 2026 State of Video Report.Taylor breaks down how teams are building video strategies with flat budgets, which distribution channels are winning, which four formats are pulling ahead, and how to get months of value out of every video you create.If you're trying to do more with video on a limited budget, this episode shows you what's working.🔗 Mentioned in this episode:AI Video Episode with Sam → https://podcasts.apple.com/us/podcast/85-ai-video-marketing-strategies-tools-what-actually-works/id1694978118?i=1000756134824State of Video Report → ⁠⁠https://bit.ly/4dlETTq⁠⁠👤 Connect with us: Taylor → linkedin.com/in/taylorcorradoJenn → ⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠🚀 Learn more about Growgetter: ⁠⁠http://growgetter.io