92. Does Your Brand Reflect Your Mission and Values with Lorraine Schuchart

What does your brand communicate about your value and your values? Today, we're unpacking how to prosper from your purpose through effective branding. In this episode, we are joined by Lorraine Schuchart.  Lorraine is a disruptive brand strategist, an award-winning writer, and a national speaker. She has an agency called Prosper for Purpose where she helps changemakers build brands that impact the world. And the bottom line, the company holds the prestigious B Corp certification, which means that her brand is behind a purpose. She meets the highest standards of verified social and environmental performance, public transparency, and legal accountability.     [00:01 - 07:04] Opening Segment I welcome our guest: Lorraine Schuchart  How Lorraine and I met  Lorraine's life after corporate journey and how she created her own company   [07:05 - 17:37] Does Your Brand Reflect Your Mission and Values The Connection of Profit and Purpose How Lorraine's business stands out among other branding businesses Passion versus Purpose More than One Purpose Your Brand Purpose Lorraine tackles how branding evolves   [17:38 - 32:07] The Average Female Entrepreneur's Branding The Impact and the How of your business' purpose The Dos and Don'ts as You Establish Your New Business' Branding When You Should Start a Second Business Why creating your branding is not through hiring a designer   [32:08 - 38:38] Closing Segment  What you own is your brand positioning, get to know why! The Importance of a Website   Connect with Lorraine through [email protected], Instagram.  Check out their website Prosper for Purpose and listen to The Prosper Project podcast!     SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com   Tweetable Quotes: "There's nothing wrong with wanting to make money or even make a lot of money. But the purpose of business has to be more than profit, it has to be to create some kind of impact that is bigger than you." – Lorraine Schuchart "When you don't have the passion for something and you don't have the skills, you're not going to be as successful." – Lorraine Schuchart "If you are clear on your purpose, you're going to be heading in the right direction." – Lorraine Schuchart