92 [EB Series] How Authentic Employer Brands Create Experiences Worth Talking About | Anne Caron

In this episode of the VideoMy Pod's Employer Brand Series, recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Anne Caron – People Strategy Advisor, Founder, Author and former Google HR leader. Anne explores what it really means to build an authentic employer brand, from the inside out, and from the very top of the organisation down.Drawing on 10 years at Google (where she helped grow the company from 5,000 to 65,000 employees) and a decade since working with CEOs and founders of companies between 10 and 50 people, Anne brings a uniquely broad perspective. She shares why 90% of company culture comes from the CEO, why policies built on fear undermine trust, and why the most powerful employer brand tool available to any organisation, regardless of size or budget, is simply creating experiences worth talking about. She also gets into the "cookie effect," the magic of all-hands moments, and why preparing your best people for roles elsewhere might be the smartest brand move you can make.For employer brand practitioners, HR leaders and founders trying to close the gap between what they say and what employees actually feel, this episode is a masterclass in building from a foundation of authenticity, trust and intentional experience design.Key Topics:02:00 – Anne's journey: from placing Google on the map as an employer to advising startup founders07:00 – Why 90% of company culture flows from the CEO, and what to do about it11:00 – The Founder Charter: articulating identity, values, and philosophy before anything else15:30 – Mission, vision and values as the three anchors for all people strategy decisions19:00 – The "cookie effect": creating shareworthy candidate and employee experiences24:00 – Why trust, not policies, is the real foundation of employee advocacy28:30 – Training employees on personal branding as a win-win for them and the organisation33:00 – Policies built on fear vs. cultures built on trust: the Netflix "grownup adults" philosophy37:00 – How to unlock camera-shy or hesitant leaders to tell their authentic story41:00 – All-hands meetings, magic moments and getting people to speak on the mic44:30 – Boomerangs, retention at all costs and why a good goodbye is good employer brand47:00 – IKEA, Airbnb, and the creative moments that make people talkIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!