92. From Startup to Scale Up: How Patrick Comer Was Able to Grow Lucid to a $100 Million Business

Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Lucid Website (https://luc.id/) Check out Patrick Comer’s Podcast (https://luc.id/lookingglass/) In today’s data-focused, consumer-driven market, having insights into the customer mind is priceless. Getting access to that data though is another thing. But this is where innovation steps in. A pioneer of the restech or research technology landscape, Patrick Comer combines research, data analysis, and technology in his company, Lucid. We talk about their startup to scale-up story, the learnings they’ve picked up on, the shifts they’ve made, plus more. Don’t miss this episode on this extraordinary startup making waves in the industry.  We’ll talk about: Lucid and the work they do in the research tech space [01:33] Why insights are now part of an enterprise’ competitive advantage [03:46] Patrick’s reason for starting Lucid [06:40] The innovative business model of Lucid [10:08] Key learnings in growing to $100M [13:26] Competition can help you grow [17:53] There’s a lot of value in giving away all your good stuff [21:50] The creation of the restech industry is for all companies [23:25] When you are in the scaling process, documentation matters [24:28] How Patrick shifted from the startup CEO to the scaling CEO [26:49] Realizing the importance of culture and values [30:38] The switch to a decentralized office [33:11] The competition for talent is now global [35:06] What’s next for Lucid [37:48] The one thing Patrick recommends [40:38] About Our Guest: As the Founder and CEO of Lucid, Patrick Comer pioneered the restech or research technology landscape. Lucid provides access to first-party survey data in over 100 countries. A successful growth story that shows how innovation is a key driver, their mission is to change how the world’s answers are accessed. Patrick welcomes anyone to reach out to him through his Twitter.  If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.  Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/