92 - How I Built a $15k/Month Shopify Store (Selling DOG Supplements!) with Mike Myler

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I talk with Mike Myler, who built an e-commerce store (https://wildbiome.dog/) focused on helping dogs with leaky gut syndrome. Mike describes how he went from experimenting with products during COVID-19 lockdown to launching a unique subscription model that tackles gut health for pets.We talk about the real challenges of selling pet health products online, why data-driven nutrition can make a huge difference for pets, and how Mike uses Facebook ads, TikTok, and email to grow his business. Questions this Episode Answers:How did Mike get started in the dog supplement business?What makes Mike's business model unique?What are the key products and pricing strategy?What marketing channels are driving customer acquisition?What are the current challenges and opportunities for growth?What advice would Mike give to aspiring entrepreneurs?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:00:00 Highlights_Introduction to Dog Nutrition and Leaky Gut02:56 The E-commerce Model and Subscription Service06:13 The Business Journey and Market Insights09:06 Challenges and Growth Strategies11:54 Customer Engagement and Retention14:49 Leveraging Technology and AI in Pet Care18:13 Marketing Strategies and Customer Acquisition21:08 Personal Reflections and Advice for Entrepreneurs