92. How To Build Premium Multi-Million Dollar Bodybuilding Businesses

On this episode of Knowledge and Mileage, Kris talks with Michael Johansson, founder of Gasp Clothing and Better Bodies. We dive into what it takes to build a successful fitness brand as well as the latest from Gasp HQ, Destination Dallas. Listen to the end to hear what's next for body building's premiere apparel line and what's coming with the brand new Destination Dallas gym. Time Stamps What is Destination Dallas and what do we have to look forward to with the new location? [3:45] How did he get involved in the industry of bodybuilding and fitness in the first place? [6:30] Creating a brand of his own, the process that went into it, scaling and the challenges he faced [12:45] What distinguished his brand from the rest of the market? [18:25] Breaking into the international market, the origins of GASP, the importance of getting the 'feeling' into the product and more [20:57] Where was his marketing put into? [27:43] How does he go about choosing ambassadors for his brands? [30:00] How success is NOT measured on money, but rather on social belonging [33:00] What is the reasoning behind the GASP Iron World Tours? [34:50] Pushing boundaries, trusting your gut and always pushing forward [39:53] How did GASP get started from an idea to a business? Do you require capital or investors? What was the spark that pushed you guys to make that leap from forming this business? [42:34] With the advent of social media and the ability to market outside your demographic, do you plan to use that to expand your product offerings? If so, can you share what data you have used and how you made that determination? [44:32] What recommendations or advice do you have for someone interested in starting their own brand or company? What obstacles did you face and what challenges seem insurmountable in the beginning? [45:57] Making life and adventure and NOT work [50:00] What does the future look like for Better Bodies and GASP? [51:55] The importance of focusing on the journey rather than the destination [54:40] Featured Guest: Michael Johansson Facebook Twitter Related Links/Products Mentioned Destination Dallas Better Bodies**Coupon code GETHIN20 at checkout** GASP**Coupon code GETHIN20 at checkout** IRON WORLD TOUR - GASP China Iron World Tour Blog Episode Sponsors BiOptimizers is HOOKING YOU UP! They want to give you a FREE bottle of their Kris approved P3OM Probiotics.  As with all BiOptimizers products they are extremely high quality and a great formulation. All you have to do is go to P3OM.com/KrisFree to claim your free bottle. Hurry up! This offer is only good while supplies last. It is nearly impossible to consume a high enough amount of greens. That is why I turn to Organifi to fill in the gaps. Check out their amazing tasting Greens formula and get 20% on Organifi.com if you use the code GETHIN at checkout. This episode is also brought to you by Laird's Superfood. Laird's just launched an amazing new product in time for winter: hot chocolate with functional mushrooms! It uses all natural ingredients plus includes all 4 MCT isolates, blend of reishi, chaga, and maitake mushrooms and of course their signature Aquimin extract. Use code GETHIN20 for 20% off your total purchase at LairdSuperfood.com One of the many reasons I train so hard is so that I can look awesome and that goes beyond the gym to my personal care routine as well. That is why we are hooking you up with 20% off the high quality skin care products at VisualChemistrySkin.com. Just use the code GETHIN20 at checkout to claim your discount. Connect with Kris Instagram: @krisgethin