92. How to Start, Market, and Scale a Natural Skincare Business

As a former lawyer focusing on human rights law, Dominique Boseman is passionate about advocating for people to have access to things that make their lives better. This passion was no different when she discovered how difficult it was to find healthy and effective body care options for her eczema-prone and sensitive skin. It was hard to find products that alleviated her eczema symptoms that were also natural and plant-based. Dominique turned her passion for helping people into a quest to create beauty products for women of all backgrounds and skin types that are plant-based and toxin-free while still being effective, luxurious and also sensible. Dominique, who was born and raised in Chicago, is married with a toddler and now living in Atlanta, GA She validated her initial product by attending a tradeshow where her products sold out She learned production and how to scale her business by initially supporting one small store We discuss strategies for pricing We discuss lessons learned from getting into Whole Foods in Atlanta She walks us through how she chose what types of products to sell We discuss why it's important for creatives to get an attorney to protect their intellectual property TIP: You are your best marketing tool Show notes: nachesnow.com/92