92 | Instagram or a Podcast? Where Your Business Actually Grows

Should you be spending your energy on Instagram, or is it time to finally start a podcast? In this episode, I break down exactly where Instagram hits a ceiling, why blogs, newsletters, Substack, and YouTube all fall short as a long-form home, and why podcasting is the one format that gets discovered without an existing audience, compounds instead of expiring, and can feed every other piece of content you'll ever make.In today’s episode:Why the old "post twice a week" Instagram advice is actively working against you nowThe one limit Instagram will always have, no matter how good your content getsWhy a blog, a newsletter, even Substack all fall short as your one long-form home, and the data behind itHow a podcast can become every other piece of content you'll ever need: blog posts, newsletter ideas, YouTube, feeding your whole ecosystem from one recordingWhy podcasts get discovered with zero commitment required, and how Spotify's algorithm is opening doors for smaller showsThe real difference between Instagram and podcasting: one expires, the other compoundsThe first step to take if you're finally ready to start, or fix, your show🙏🏼Donate to JQ Foundation's Venezuela earthquake relief efforts:https://www.jqfoundation.org/venezuela-earthquake-relief 🎤Book a Call to learn more about Big Brand Moment:5 founding spots open at the lowest price this will ever be: https://calendly.com/eugenia-woo/discovery 📲 Say HI on Instagram: 👉 https://www.instagram.com/eugenia.woo