#92: Jerry Reid

In this episode of The Sort, host Dr. Brett Kaysen welcomes Jerry (J.R.) Reid—elite hog breeder, livestock evaluator, 20-year NCAA basketball referee, and Missouri State Fair superintendent. J.R. shares his family's multi-generational hog breeding legacy dating back to the 1940s, highlighting how foundational evaluation terminology remains relevant today. He draws compelling parallels between refereeing and livestock judging, emphasizing professionalism, consistency, and giving full effort at every event—large or small. J.R. also reflects on career pivots, resilience, and the work ethic instilled by his farming roots, leaving listeners with timeless advice: your word is your bond, and hard work never goes out of style.