#92 Keep Life Flowing
from Waterfall - Saving Water Podcast Hosted by CCW - The Consumer Council For Water
In this episode of Waterfall, Mike is joined by Chloe Clarke, Senior Marketing Manager at Affinity Water, to talk about behaviour change and how small everyday actions can make a big difference. Chloe shares how Affinity Water’s Keep Life Flowing campaign is inspiring people to use water more responsibly, the role of communication in building trust, and why working together is key to protecting our precious supply. Packed with practical advice and real-life examples, this conversation shows how we can all play a part in shaping a more sustainable water future. Timestamps 00:00 – Introduction 02:15 – Why behaviour change matters 07:30 – Campaigns that connect 13:40 – Building trust through communication 19:20 – Everyday water-saving tips 25:10 – Looking ahead 29:00 – Closing reflections Show notes Keep life flowing: simple changes to save water |Affinity Water
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