#92 – Marketing, Operations, and Vendor Vetting with Micki Love

In this episode of Sharp Strategies Sweet Success, I’m joined by Micki Love of CJ Advertising to discuss the connection between marketing, operations, and law firm growth.We discuss the importance of understanding your numbers, the KPIs firms should be tracking, and why growth often stalls when law firms focus on marketing without addressing operational challenges. Micki also shares her perspective on vendor selection, common data blind spots, and how law firm owners can evaluate new marketing opportunities without falling victim to shiny-object syndrome.This episode is full of honest insights, real-world examples, and a few soapbox moments that every law firm owner and legal marketer will appreciate. If you've ever wondered whether you're tracking the right metrics, trusting the right partners, or preparing your firm for what's coming next, you'll want to hear this conversation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe