# 92. Maximizing Success with Amazon Influencer Program: Liz Saunders's Journey

In this exciting episode of the Pockets of Knowledge podcast, host Desiree Stanley sits down with Liz Saunders, the founder and owner of Fluencer Fruit. Liz shares her captivating journey from managing her own company and booking speaking contracts to diving into the world of e-commerce and Amazon Influencer programs. Liz opens up about her initial foray into Amazon selling disposable rain ponchos and how her life changes led her to work at Jungle Scout, an Amazon seller software company, and ultimately back to entrepreneurial success. She highlights how different seasons in life require different approaches and how her journey evolved as her family's needs changed. During their conversation, Liz delves into the Amazon Influencer program, explaining how it helps content creators make money by producing shoppable content directly on Amazon. She contrasts this with the Amazon Associates program, clarifying the differences and sharing insights into how influencers can effectively monetize their content. And how shoppers can become more informed consumers. Liz also introduces Fluencer Fruit, a groundbreaking tool she developed to help influencers and sellers optimize their efforts on Amazon.  Join Desiree and Liz for an enlightening discussion filled with practical advice, entrepreneurial insights, and valuable tips on navigating the Amazon ecosystem. Whether you're an aspiring influencer, a seasoned seller, or simply curious about the world of e-commerce, this episode offers a wealth of knowledge to help you succeed. Tune in for an informative episode that will inspire and equip you with the tools to thrive in the dynamic world of Amazon and e-commerce. Bio: Liz Saunders has been in the Amazon space for almost a decade, going from seller to Influencer. She is now working to help both Sellers and Influencers succeed with the Amazon Influencer Program. She is the mom of three teenagers, wife to Adam, and founder of Fluencer Fruit. Fluencer Fruit provides tools and coaching for Amazon Influencers and helps Amazon Sellers learn about and connect with Amazon Influencers. Connect with Liz Saunders: Email: [email protected] Website: fluencerfruitconnect.com/ Facebook: https://www.facebook.com/groups/fluencerfruitgroup Instagram: https://www.instagram.com/fluencerfruitbanana/ LinkedIn: https://www.linkedin.com/company/fluencerfruit/ YouTube: https://www.youtube.com/@fluencerfruit Books mentioned: Extreme Ownership (International Edition) Paperback by Jocko Willink (Author), Leif Babin (Author) - https://amzn.to/4cBZGAq The Dichotomy of Leadership Paperback – January 1, 2019 by Leif Babin Jocko Willink (Author) - https://amzn.to/3XGorab Podcasts mentioned: Kevin King - Am/PM Podcast - https://podcasts.apple.com/us/podcast/am-pm-podcast/id1069517661 Norm Farrar - Lunch with Norm - https://podcasts.apple.com/us/podcast/lunch-with-norm-the-ecommerce-amazon-fba-podcast/id1525564513 Resources: fluencerfruitconnect.com/pockets ——— Enjoy this Podcast? If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your friends so that they can be educated, informed, inspired and empowered! Questions? Contact me through my website, www.PocketsofKnowledge.com, or find me on Instagram @desireedstanley. Thanks for listening! ——— This podcast is intended to educate, inspire, and empower you on your personal journey. Please note that individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.