92: Operational Living Insights: Advertising and Marketing in the Living Sector

Why should operators in the Living sector be concerned about consumer law issues? In the final episode of our Operational Living Insights podcast series, Legal Director Dan Smith and Principal Associate Zoe Pearman, explore the key legal developments that operators need to understand when it comes to advertising and marketing in the Living sector. Dan highlights the implications of the Digital Markets, Competition and Consumers Act 2024 on advertising practices and discusses how the Advertising Standards Authority (ASA) is increasingly using AI to detect non-compliant content. This episode is essential listening for operators across the Living sector asset classes - from senior living to student accommodation. We share the must-know legal updates and outline practical steps to help ensure compliance and reduce the risk of fines.   ...   Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East. We regularly talk about a broad range of topics that may be of interest to you.   Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r    Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41    Want to get to know us? Follow us on: LinkedIn: https://gowlg.co/3hqmatB  Facebook: https://gowlg.co/3th2w8N  Instagram: https://gowlg.co/3tEf2iq    This podcast may contain information of general interest about current legal issues, but does not give legal advice.