#92, Rob Cullins, liquor industry titan, current CEO of Disaronno and former CEO of Stoli Group

I've known Rob for several decades now; we met in Korea when he was MD for global liquor distributor Maxxium, and I was doing cocktail seminars there for bartenders. We've had personal and professional intersections  - not to mention more than a few martinis here and there - ever since, as he racked up a truly stellar resume in the liquor biz: Diageo, Shaw-Ross, Maxxium, Gruppo Montenegro (where he was also MD), and Disaronno, where he's currently CEO. But, as he's a former Stoli CEO, I thought I'd have him on this week, as Stoli USA filed for Chapter 11 bankruptcy just last week, which came as a bit of a shock to one and all. So sit down - like me and Rob did - with a nice large vodka martini to hand, and listen to us dive into the Stoli saga, the current state of play in liquor, the role of private equity, what Rob thinks of what's in the trade news these days, and why he'll absolutely hire someone without a college degree...Rob on X/Twitter: https://x.com/rbc1964?s=11&t=kTsTPMPK0kgHLvK8ldrFXQ Rob on LinkedIn: https://www.linkedin.com/in/robert-cullins-1419346?utm_source=share&utm_medium=member_mweb&utm_campaign=share_via&utm_content=profile (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...