#92: What Marketing ROI Actually Looks Like in Landscaping - and Why It Takes Time

What kind of ROI should you actually expect from marketing in a landscaping business?  It’s one of the most common questions - and one of the most misunderstood.  In this episode, we break down what marketing ROI really looks like in design/build and maintenance companies, why it doesn’t show up the way most owners expect, and how to evaluate it in a way that actually makes sense for this industry.  We walk through:  Why ROI in landscaping is harder to measure than in other businesses  The 3 phases of the Landscaping ROI Curve—and what to expect in each  Why more leads don’t always mean better results  What “good ROI” actually looks like over time  The biggest reason marketing ROI feels unclear (and how to fix it)  If you’ve ever felt like your marketing is working - but you can’t clearly connect it to revenue - this episode will give you the clarity you’ve been missing.  Download The Landscaping ROI Tracker here.