[92] Why Personal Branding is Important for Standing out in the MSP Community

In this interview, Richard talks to Robert Gibbons, business development manager of Cara Technology, a Macclesfield based MSP and a leading provider of support solutions to businesses in the North West of England. Robert is the former partner area lead or PAL for the Microsoft Small Business Specialist Community and he's also the group lead for The Tech Tribe Northwest England peer group.They chat about how to use social media for MSPs and why it’s important to be yourself. They discuss how to be original and humorous online, and how this can help you build a strong personal brand.Robert also explains why he’s a big fan of peer communities, and how they’ve helped him over the years. He also talks about the importance of having good relationships with vendors, and tells Richard about some of the latest tech developments to look out for.Mentioned in This EpisodeZen SoftwareTech TribeCompTIA UKCompTIA A PlusPax8GiacomQBS