92: Your Leads are Not Your Growth Strategy

Topics covered:(01:00): Are leads for growth strategy?(02:15): What makes the growth wheel turn?(03:45): Review’s have a direct relationship to the customer?(04:35): Are you married to your concept?(05:20): What are you doing for your brand and is it clear to the customer?(06:45): Communication marketing strategy?(10:05): What marketing entails?(12:10): What is your legion strategy?(14:15): What is your cost per sign contract?(15:18): Are you able to hit target sales?(16:14): How do you calculate conversion rate?(18:50): Operationalize your sales function ?(20:08): Respect the finance function?(28:13): Different ways to prospecting?(29:17): Closing statement