922: The 'Too Late' Lie: Why Now Is Actually the Perfect Time to Start a Podcast episode artwork

EPISODE · Oct 15, 2025 · 51 MIN

922: The 'Too Late' Lie: Why Now Is Actually the Perfect Time to Start a Podcast

from The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business · host Jenna Kutcher

Everyone's wrong about podcasting. They're telling you it's too saturated, too late, too hard. But here's what they don't know: 91% of podcasts are basically dead. While everyone's scared to start, you're walking into wide open territory. If you've been sitting on a podcast idea, convinced you've missed your chance, this article will change your perspective entirely. After helping hundreds of students launch successful shows and building my own podcast to over 100 million downloads, I've learned that the people saying "it's too late" are usually the same ones who gave up after three episodes. The truth is, now might actually be the perfect time to start your podcast. Let me show you exactly why! And if this episode inspires you to hit ‘record’, you’re going to want to register for my FREE class “Podcasting 101: How to Start, Record, and Profit from Your Show” at http://www.freepodcastclass.com! I can’t wait to help you get your show up and running. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/best-time-to-start-a-podcast  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

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922: The 'Too Late' Lie: Why Now Is Actually the Perfect Time to Start a Podcast

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