925: Functional versus Expressive

from Stories Mean Business - Nick Warren · host Nick Warren

Your brand voice is has two side; one functional, one expressive. Let's see how Starbuck's defines these in it's own brand guidelines, and what it means for Stories that mean Business. Episode home https://StoriesMeanBusiness.com/podcast/

Episode metadata supplied by the publisher feed · Published Mar 25, 2022

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925: Functional versus Expressive

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