EPISODE · Jun 11, 2025 · 14 MIN
926. "Hold The Pause." feat. Catherine Brown's "How Good Humans Sell."
from What’s Your Problem? with Marsh Buice · host Marsh Buice
In this episode, I riff off Catherine Brown’s book How Good Humans Sell and connect it to a powerful point from Mike Weinberg’s conversation with Ahsan Wardak: most salespeople aren’t actually selling—they’re presenting.What separates the pros from the pack? The pause.Pauses aren’t awkward—they’re powerful. However, too many salespeople fill the silence, killing the moment when the customer is thinking, trusting, and preparing to reveal what really matters. I break down why learning to hold the pause is one of the most underrated and transformational sales skills—and how to put it into practice starting today.If you want to be the kind of salesperson who guides rather than pitches, and builds trust rather than transfers information—this one’s for you.Because sometimes, the most amazing things happen when you wait for them.Grab a copy of Catherine Brown's book, How Good Humans Sell Connect to Catherine Brown on LinkedIn https://www.linkedin.com/in/catherineleebrown/TEXT ME!Support the show📣Who needs to hear this episode? Please share with ONE PERSON who needs to hear this message. 🛑 Watch & subscribe to episodes on my YouTube Channel: https://www.youtube.com/channel/UCiNqFo05MJ6_yCu1vJ3rX4A📝Show your ❤️ by thumbing a quick rating and review for any platform: https://www.marshbuice.com/reviews/new/🤝See my daily stories: https://www.instagram.com/marshbuice/
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In this episode, I riff off Catherine Brown’s book How Good Humans Sell and connect it to a powerful point from Mike Weinberg’s conversation with Ahsan Wardak: most salespeople aren’t actually selling—they’re presenting. What separates the pros from the pack? The pause. Pauses aren’t awkward—they’re powerful. However, too many salespeople fill the silence, killing the moment when the customer is thinking, trusting, and preparing to reveal what really matters. I break down why learning t...
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926. "Hold The Pause." feat. Catherine Brown's "How Good Humans Sell."
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