926: How to Break Into the Consumer Packaged Goods (CPG) Industry With Dave Burwick, The Boston Beer Company [Espresso Shots]

Dave Burwick is the president and CEO of The Boston Beer Company, the creator of popular alcoholic beverages such as Samuel Adams beer, Twisted Tea, and Truly Hard Seltzer. Dave launched his consumer goods career at PepsiCo, where he served in a variety of chief and executive marketing roles during the 20 years he spent there. One of these roles included being the brand manager and director for Mountain Dew. After his time with PepsiCo, Dave worked at Peet’s Coffee where he was president and CEO, as well as Weight Watcher’s where he was president. Dave attended Middlebury College where he received a BA in history and Harvard Business School where he got an MBA in general management.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: Why sales is a great way to get your foot in the door Why soft skills like leadership are more valuable than any hard skills Whether your major matters (hint: Dave majored in history) How Dave manages his time and gets his most important tasks done Why to check out GoT or Billions to get a window into this industry  What you might find super surprising about working at a company like Boston Beer Company If you want to learn more about what Dave does as CEO of BBC check out T4C episode #701