I've been in business for over eight years now, creating clear sales messages for my clients, and I still get from time to time, somebody who comes in and says, James, I've seen the work that you've done, I've had about your reputation, I'd love to work with you, and I'm not saying that to make myself sound amazing on this podcast. People said it to me, and it's very lovely, and I'm very grateful for it, and people say things like that, and then they'll say, I don't think it'd help me, because the problem we've got is so complex, it's so difficult. You wouldn't understand it, we don't understand it, and they have this issue where they think they're a super special snowflake, and it's the biggest problem in the world for them, I won't be able to help them. And that's what we're talking about in today's episode of the podcast, this is episode 926 of the Daily Sales Message Podcast, where every single day, and I do mean every single day, and it's getting on for nearly three years now, so this is getting serious every single day, I share a piece of simple and actionable advice that's designed to help you feel more confident and sell more stuff too.
Now the problem with people perceiving themselves to be a special little snowflake, they have this kind of perceived uniqueness, they think they're the only one. It can stop them from reaching out in the first place, or actually going through and buying, because they don't think it's possible, even though I know it's possible, and I've got an 800 point methodology that I've used to deliver to over 500 clients across eight years, across about 40 different industries, there is no limit to this for lots of reasons, and it'll be the same for your product or service. Generally, you can help anybody with the particular problem, however bad the buyer thinks it is, and this is what the challenge is, because the buyer can't solve it themselves, they've obviously tried, because most of us, all of us will try to solve our own problems ourselves, rather than spend money and time, etc., depending on what it is, of course, but nine times, I'm just going to try and do that cut out the middleman, because we perceive it to be the cheapest easiest option, even though I run a few, it's not, but that's another podcast for another day, but you get the buyer, gets to this place where they think, I'm going to admit it, I have me never solved it, I struggle with the wages, people can't solve it either, what's he going to do that I haven't done, because you don't know what you don't know, so they can't, they can't fathom what I'm going to do, what my process looks like, and this perceived uniqueness can cost you the deal, and it's not your fault, it's all in the mind of your buyer, and the only way I've found to overcome this is with exactly what I've referred to already on this podcast, talking about the breadth of my methodology, the breadth of the clients that I've worked with, the number of clients that I've worked with, and how long I've been in business, and generally, for me, the harder the better, really is better with clear sales message clients, the more difficult and tricky and specific you think the challenge is, the more I enjoy it, because I'm keen to be challenged to map out even more of my methodology, and understand as much as possible about sales messaging, anyway, rambling on now, so today we're talking about perceived uniqueness when you buy a thing, you can't solve the problem, nobody can solve the problem, because it's so bad for them, you just don't understand, and you do understand, and you can fix it, but you face a bit of a challenge to get your buyer to see that. Right, that's it for the episode of the podcast, thank you for listening and watching all the way to the end, I'll catch you tomorrow for another exciting edition, maybe less rambling edition of the daily sales message.