93. A Conversation Between Founder and Perfumer (w/ Ourside’s Keta Burke-Williams and Delbia Do's Darryl Do)

Very special episode today!! You often hear about the founder/perfumer collaboration process, but rarely do you get an inner-glimpse of it. Today, you do! I am joined by the Founder AND the Perfumer of one of my favorite-ever brands: Ourside! (Yes, that brand I won't stop talking about...) Ourside is a small-batch, luxury, ingredient-conscious, Black-owned brand, and is one of the ONLY brands that can truly claim being entirely NYC-based. From idea to bottle, every aspect of these scents is hand-crafted in the Big Apple. Ya, I just wrote big apple in a podcast description - what about it? I chat with Founder Keta Burke-Williams (HBS grad turned fragrance entrepreneur) and Perfumer Darryl Do (a 2nd-gen perfumer in his family's fragrance and flavor manufacturing house, Delbia Do) all about their collaboration process. This ep feels like a VIP pass to a rarely-publicized conversation. And if you haven't heard Keta's and my first conversation, go listen to EPISODE 8! <3 FRAGS MENTIONED: L’Objet Oh Mon Dieu, Frederic Malle Lipstick Rose, Balenciaga Balenciaga, Ourside Dusk, Chanel No. 5, Ourside Nostalgia, Hollister, Axe, TAG, Ourside Moon Dust  FOLLOW: @ourside.nyc @senseidarryl SHOP: ourside.nyc SUPPORT OUR SPONSOR: twistedlily.com 'PERFUMEROOM' for $25 off orders over $100 (valid thru June) SHOP MY FAVORITES: https://shopmy.us/collections/27365 (if you're seeing this after June, code PERFUMEROOM10 gets you 10% off all orders)