#93 A Funny Branding Story

Somewhat ironically, this morning I was speaking with one of our clients, who was telling me a story about one of his colleagues who is also the CEO of a mid-sized company. They were talking about branding. The colleague was lamenting the fact that everyone seemed to be jumping on the "branding" bandwagon and that he personally despised the idea of becoming a brand the way so many celebrities and other CEOs are doing (I have written extensively about the importance of every entrepreneur and CEO also becoming their own personal brand - see my recent article published in Entrepreneur magazine). My client chuckled, disagreed, and then showed him a copy of his new book, promo video and Forbes write-up. Anyhow the guy in this story could just as well be our client's colleague. Have a listen and then decide for yourself whether branding works, or not.This episode is part 1 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.GET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.