#93 AI Is Raising the Bar for Brand Messaging—Here's What That Means for Founders

Is AI making your brand messaging better, or just louder?In this episode of the Rectified Podcast, I sit down with communication expert and Aria Consulting founder, Amandine Michaud. As an MBA colleague and seasoned corporate strategist, Amandine explores the shift from "mass content" to "meaningful connection" in a world saturated by ChatGPT and Claude.If you’ve felt the "AI fatigue" on LinkedIn or struggle to keep your brand's voice authentic while using new tools, this conversation is for you. We dive deep into why the most successful brands of the future won't be the ones with the best prompts, but the ones with the most human hearts.⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you’ll discover if you need to Revamp, Reshape, or Reach ➡️https://learn.rectified.co/brand-diagnostic⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerAria Consulting’s Website: https://www.ariaco.com/Aria Consulting on Instagram: https://www.instagram.com/ariaconseils/Amandine on LinkedIn: https://www.linkedin.com/in/amandinemichaud/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters: 00:00 – Intro: Meet Amandine Michaud.04:30 – From Pianist to Communication Consultant: The art of connection.09:15 – Why big brands struggle with clarity (and how to find yours).14:00 – The "LinkedIn AI Pattern" and why it’s killing engagement.19:45 – How to use AI for brainstorming without losing your "voice."25:30 – The ROI of authenticity: Why being yourself is more efficient.32:00 – Predictions for the next 5 years: Analog vs. Digital.