#93 Ben Cull, From Developer to Startup Founder

Summary Ben Cull tells be about his move from being a developer to the founder of a starup, why he decided to make the change and the success and failures along the way. Details Who he is, what he does. Starting a product, knowing what to build. How to transition away from the day job, become a free lancer, when did does the startup start paying. Finding the market fit for your product, target a small market, find advocates among your customers, figuring out your cash flow. Treating your dependencies as relationships, it's all about people.