93: Boost your brand on Instagram, Part 4

What this episode covers

When you post content on Instagram do not make it a mixed bag. Select a theme or topic and stick with it. This will not only help you focus on one area, say architecture, but build up a strong following. Just recently a fitness fanatic who posted on Instagram every day suddenly stopped posting about fitness and nutrition and lost 70,000 followers in the process. Pick a theme that ties in with your business and don’t stop. Building followers is not a fast process. It takes time. All you need to do is stay the course.

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