93: CASH vs KASH

Early-stage founders live and die by cash-flow—payroll, rent, survival.But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits.In this episode Chris Cooper breaks down:Why cash is king in the Founder phase and how to keep it flowing.Knowledge: created only through action → reflection → adjustment (Jim Rohn quote).Attitude: balancing unshakable optimism with brutal facts (Stockdale Paradox) and daily mindset guards.Skills: how your “tax-proof” abilities must evolve from technician → manager → investor.Habits: Golden Hour, fitness, no-sugar/alcohol, game/practice/rest days—because CEOs are mental athletes.The shortcut: use today’s cash to buy tomorrow’s KASH—mentors, coaches, courses, health pros.Key line: “Your business grows at the speed of your KASH account.”Try the free Simple Six Mentor GPT at BusinessIsGood.com for an instant strategy + next action.Connect with Chris Cooper:Website - https://businessisgood.com/