EPISODE · Feb 8, 2026 · 20 MIN
93. Dehumanising Language: How It Starts, Why It Spreads & What Coaches Need To Do Now
from REPRESENTED with Annie Gichuru
Today’s conversation is one I hadn’t planned to record, but it became necessary. In recent days, we’ve seen yet another example of dehumanising language surface in public discourse, reminding us how easily racism is repackaged as humour, commentary or someone simply “speaking their mind”.In this episode, I take a step back to examine dehumanising language more closely. Where it originates, how it has been used throughout history to justify harm and why it never exists in isolation from real world consequences.We’ll explore historical examples, psychological research and what this means for those of us who lead, coach and hold influence, particularly in the context of creating safer, more responsible spaces within the coaching and personal development industry.LINKSI'd love to invite you to dive deeper into racial inclusion work by joining the waitlist for my 10 week online program REPRESENTED. Check out all the details and join https://anniegichuru.com/represented-waitlist/Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru
What this episode covers
Today’s conversation is one I hadn’t planned to record, but it became necessary. In recent days, we’ve seen yet another example of dehumanising language surface in public discourse, reminding us how easily racism is repackaged as humour, commentary or someone simply “speaking their mind”. In this episode, I take a step back to examine dehumanising language more closely. Where it originates, how it has been used throughout history to justify harm and why it never exists in isolation from real ...
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93. Dehumanising Language: How It Starts, Why It Spreads & What Coaches Need To Do Now
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