93. Do You Really Need a Niche?

Every expert in marketing and business development and product development will tell you that you need to niche down in your market in order to be able to scale up and grow a successful business. But will narrow niching help or hurt your business?   Check this episode out!   [00:01 - 04:03] Opening Segment Welcome to the podcast!  I introduce our topic for today The marketing strategy of your business may not be the problem!   [04:04 - 12:35] Do You Really Need to Niche? Build a steady foundation for your business Be specific with the type of coach you need Take an in-depth look at your marketing, products, and sales How to Find and Choose Your Niche I share my experience as a business generalist Get to know the different types of niche Client demands and how they influenced my business   [12:36 - 15:49] Closing Segment  Join our Facebook Group and get early access to new live trainings. Subscribe to the LinkedIn Newsletter Final words   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com   Tweetable Quotes: "There's a danger when you start thinking that you have a sales problem, a marketing problem, or a pricing issue because maybe it's your product offerings and your value proposition that simply aren't clear enough." - Deb Boulanger "If there's no foundation to your business, it doesn't matter how great a speaker you are." - Deb Boulanger "If you're confused about how to choose your niche and develop your offerings, the first place to start is by listening to what people in your market need." - Deb Boulanger