93: From Lab Coat to LinkedIn: Benjamin McLeod's Journey to Cell and Gene Therapy Influencer - Part 1

Discover how a failed optometry dream led Benjamin McLeod to become a leading voice in cell and gene therapy. In this eye-opening episode, Ben, who is a Cell & Gene Therapy Segment Lead at NanoMosaic, shares his unconventional path from lab work to LinkedIn stardom, revealing how he bridges the gap between R&D and marketing in biotech. Learn how Ben's weekly science memes evolved into valuable content that attracts both lab techs and CEOs alike. Key takeaways: Gain insider tips on communicating complex science effectively Learn how to leverage social media to build industry credibility Discover the power of continuous learning in fast-paced biotech fields Whether you're a seasoned scientist or biotech enthusiast, this episode offers invaluable insights into the art of scientific communication. Tune in now to transform your approach to biotech development and communicating science. Connect with Benjamin McLeod: LinkedIn: https://www.linkedin.com/in/benjamin-mcleod NanoMosaic: https://www.nanomosaicllc.com Next Steps: Wondering how to develop cell and gene therapies with peace of mind? Schedule your free assessment to propel your success: https://bruehlmann-consulting.com/assessment Develop biologics better, faster, at a fraction of the cost with our Fractional CTO services. Curious? DM us at [email protected] Free 5-day email course, The CMC Failure Chain: the five recurring CMC mistakes that put your promising program at risk → Get it here Support the show