#93 How I Got Myself into a Pickle and Created a Lifestyle Business with @RussPerry

To say goodbye to your first business after 10 years of blood, sweat and tears is gut-wrenching. Today’s guest Russ Perry was heartbroken and jobless after his agency fell apart. Worst of all he had slipped deep into a scarcity mindset. He could have easily continued into a downward spiral, as so many might in this situation, but he bounced back. He turned to consulting to get by, hired a business coach, and leveraged the skills he already had to create a multiple six figure business in just 106 days. Design Pickle provides unlimited graphic design services for a monthly rate and in just two years has expanded its customer base to 360 clients. I was really excited to pick his brain and hear his story, and what he’s learned. You’ll love this interview if you want to create a similar type of business that works for you, or if you want to learn the ins and outs of a productized service company. Russ shares everything from creating successful marketing that works, scaling up a service business, managing effective response times for hundreds of client accounts, lead generation, and standing out in a crowded market. Note: There were a few audio issues with Skype during this call but these are minor and I have done my best to fix them. Otherwise, enjoy this excellent discussion with Russ!