EPISODE · Jan 11, 2024 · 22 MIN
93. The Inclusive Marketing Spectrum with examples for each
from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist
There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they don't really help you understand the different ways in which a brand can engage in inclusive marketing and the impact those various approaches have on the end consumer. It is important to recognize that not all forms of inclusive marketing are created equal. In this episode, I'll walk you through my Inclusive Marketing Spectrum, and will give you examples of what brands in each category on the spectrum looks like in practice. Get the Inclusion & Marketing Newsletter Get the episode transcript here Links to examples mentioned in this episode
What this episode covers
There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they don't really help you understand the different ways in which a brand can engage in inclusive marketing and the impact those various approaches have on the end consumer. It is important to recognize that not all forms of inclusive marketing are created equal. In this episode, I'll walk you through my Inclusive Marketing Spectrum, and will give you examples of what brands in each category on the spectrum looks like in practice. Get the Inclusion & Marketing Newsletter Get the episode transcript here Links to examples mentioned in this episode
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93. The Inclusive Marketing Spectrum with examples for each
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