#93 Wie AI heute Marketing-Teams (nicht) verändert (ICONIQ Report 2025)

from Der Revenue Marketing Realtalk · host Tim Rath

Alle sprechen darüber, Marketing-Teams mit AI radikal zu verkleinern. In der Realität passiert das aber kaum. Laut „State of GTM“-Report von ICONIQ Capital sind Marketing-Teams maximal um 3 % geschrumpft. Zwei-Personen-Marketing-Teams bleiben also noch die absolute Ausnahme. Wird es trotzdem Marketer geben, die durch AI-Tools 10x mehr Value bringen? Jetzt reinhören.

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This episode was published on August 6, 2025.

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